Category Archives: Marketing General

Google Attempts Off-line Tracking by Purchasing Data of Mastercard Users

Google is doing all it can to bring together the data relating to online marketing and sales on the high street. Recently, Google has made changes to its shopping ads, where it makes it possible for advertisers to enhance ad's based on visits made to Bricks-and-mortar stores. How this works is still a slight mystery…
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Future Marketing Trends

Future Marketing Trends for 2015 Future marketing trends are changing rapidly. In fact having been in the marketing industry now for over 20 years we know only too well that the sector is moving more online than ever before. Stand alone marketing tactics that were used 3 years ago are now becoming obsolete as software…
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