Category Archives: advertising

The Mobile World Will Drive Video Advertising

In 2018 alone, it is believed that advertisers will spend around £23 billion on online video. The majority of this will be spent by social media platforms even though video placements carry an everyday risk in relation to the safety of a brand. It is believed that 10% of placements come with a negative adjacency…
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John Lewis & Aldi Copy Advertising Campaigns

Advertising Campaigns Are absolutely everywhere. Literally so according to research, the average person is subjected to 5000 advertising messages per day. It is no longer just the traditional form of advertising either, such as during the breaks of your favorite TV show. Now you will see advertising appear on billboards, radio, press and magazines, direct…
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