Category Archives: advertising campaigns

In-app Marketing – It has Potential

In the UK alone, people spend around 24 hours per week online. We reach for our phones on average, every 12 minutes. We love the way in which we are connected and so, in the last ten years, the time spent online has doubled. This mobile revolution keeps on reinventing itself but when it is…
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Work out your Next Marketing Campaign using a Navigation App

The customer journey is underpinned by Navigation apps because they provide real-time information that works wonders for marketing campaigns Waze took a look at driving data and saw that the 22ndDecember was the day that trips to the supermarket peaked during the Christmas period. There was a 40% increase in uplift in comparison to a…
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John Lewis & Aldi Copy Advertising Campaigns

Advertising Campaigns Are absolutely everywhere. Literally so according to research, the average person is subjected to 5000 advertising messages per day. It is no longer just the traditional form of advertising either, such as during the breaks of your favorite TV show. Now you will see advertising appear on billboards, radio, press and magazines, direct…
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