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Brands and the Next Digital Revolution

A new digital revolution might be closer than we realise but many brands could struggle with this next digital wave. However, self-optimisation could help them to take opportunities and handle challenges that might be waiting for them. Data is underpinning this new digital revolution and this new age includes artificial intelligence, smart home and the…
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Marketing Communications Audit – Get it Right

An in-depth audit of your customer communications plan can help you to ensure that your messages are being received in the way you intended. Therefore, a marketing communications audit is a great way to get it right. Carry out a Communications Review To do this, you can take a look at the campaigns you have…
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In-app Marketing – It has Potential

In the UK alone, people spend around 24 hours per week online. We reach for our phones on average, every 12 minutes. We love the way in which we are connected and so, in the last ten years, the time spent online has doubled. This mobile revolution keeps on reinventing itself but when it is…
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Work out your Next Marketing Campaign using a Navigation App

The customer journey is underpinned by Navigation apps because they provide real-time information that works wonders for marketing campaigns Waze took a look at driving data and saw that the 22ndDecember was the day that trips to the supermarket peaked during the Christmas period. There was a 40% increase in uplift in comparison to a…
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