Blog

In-app Marketing – It has Potential

In the UK alone, people spend around 24 hours per week online. We reach for our phones on average, every 12 minutes. We love the way in which we are connected and so, in the last ten years, the time spent online has doubled. This mobile revolution keeps on reinventing itself but when it is…
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Work out your Next Marketing Campaign using a Navigation App

The customer journey is underpinned by Navigation apps because they provide real-time information that works wonders for marketing campaigns Waze took a look at driving data and saw that the 22ndDecember was the day that trips to the supermarket peaked during the Christmas period. There was a 40% increase in uplift in comparison to a…
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Google Attempts Off-line Tracking by Purchasing Data of Mastercard Users

Google is doing all it can to bring together the data relating to online marketing and sales on the high street. Recently, Google has made changes to its shopping ads, where it makes it possible for advertisers to enhance ad's based on visits made to Bricks-and-mortar stores. How this works is still a slight mystery…
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The Mobile World Will Drive Video Advertising

In 2018 alone, it is believed that advertisers will spend around £23 billion on online video. The majority of this will be spent by social media platforms even though video placements carry an everyday risk in relation to the safety of a brand. It is believed that 10% of placements come with a negative adjacency…
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