Find out more about how Panda joins Google. In general search ranking factors are tweaked continually but every now and again something more interesting happens like Google introducing “Panda”. The implications of Panda being rolled out by Google has caused some web based technology sites to see their rankings drop. Many people in the search engine market have voiced their thoughts that Google puts too much emphasis on backlinks to the cost of high quality content. We believe that the new Panda update seems to be an attempt to redress this balance. Indeed there are a vast majority of technical companies that rely on certain keywords within their website being on page 1 and ensuring that these keywords draw large volumes of Google traffic. So to find out that Panda has demoted some sites for certain keywords to pages 3 and beyond has certainly has left some companies with a bitter taste in the mouth. Companies, which have been demoted, are the ones, which scrape content from others and as such sites such as airfairesflights and hotfrog have taken a hit. Other web platforms such as voucher sites have also been hit hard. On the other hand websites such as ebay and the national lottery where users spend a long time reading pages have actually benefited from Pandas launch.
So you might well be asking yourself … what is good content all about? While there are many possible answers, we believe it’s all about ‘page view duration’ and that this is now a critical factor for Google. We believe that content is now more important than hypothetical keyword density or similar on page factors. Also sites with duplicate content will also suffer and so if you want decent rankings then it’s important to produce good quality, literate copy. Focus your website copy on selling to customers as opposed to writing for search engines. Make your copy witty and interesting in order to entice your audience to stay on the site and read its content for longer.
You might also be asking yourself… what about backlinks then? Well our opinion on this is that it has always been important to obtain multiple back links from a diverse range of sources i.e. article sites, social media sites, directories, classifieds etc so its important to keep up this good work. Don’t worry either if your links are from some websites which have a “no follow” attributable to them like YouTube because the theory now is that Google could now count that link.
Also activity on social media sites such as Facebook and Twitter almost certainly appear to be favored by Bing and Google, specifically “shares” on Facebook are just as important, as is links to your site from your fans/friends walls.
Another key ranking tool is Googles +1 button (the equivalent to facebook “likes”), which is shorthand for “this is pretty cool” or “you should check this out” which will soon be affecting SERPS (Search Engine Results Page)
But the +1 button isn’t just for search results as Google is working on a +1 button that you can put on your web pages too, making it easy for people to recommend your content on Google search.