Building your own website – Check Point List

July 6, 2011

When building your own website it is vital to consider a number of salient points which will help produce a user friendly well optimised website. Below is a 16 point list:-

Content

Headings are extremely important more especially as search engines pick up pieces of headline snippets for web searches. So ensure that all your headings are concise and relate specifically to the topic.
Ensure that all font is the same size and is easy to read.
Any styles, font, colors used throughout the site are consistent on each page. Also remember that choosing the right color theme will be a deciding factor as to whether or not users stay on your site and browse or leave quickly.
Use bold text sparingly and only where essential.
Ensure that the content is literate, knowledgeable and easy to read.
Try to avoid pop-ups, which can be invasive to a user.

Navigation

Ensure each of your URL’s are meaningful and that a user can immediately identify with what will be displayed on the page. This also helps with SEO performance.
Ensure your navigation is user friendly and easy to navigate around and try not to create too many sub directories / navigation systems as this only confuses a user and they soon loose interest.
Ensure any internal links are consistent throughout the site and make them stand out by putting them in a different color or underlining them.
Any search box available to a user should be easy to access (usually on the right hand side) and work properly. There’s nothing worse than a search box not turning up any results.

Accessibility

Ensure that your site loads quickly to avoid losing valuable customers and SEO performance.
All images within the site should have appropriate ALT tags more especially to help those users with visual impairment so the functionality isn’t lost. Also remember search engines don’t read pictures so they need telling what the image is all about.
Ensure that flash and any add-ons are used sparingly and also that they don’t interfere with your SEO performance. CSS & HTML 5 will greatly help if you want to include these features within your website.

Identity

Ensure that your company logo is consistent & prominent throughout the site and that your tag line sums up what your business / brand is all about.
Ensure your home page is clear, concise and sums up everything about your business quickly.
Ensure that the site layout, colors used & font sizes are all consistent with your brand identity.

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Qualities of Good Website Copywriting

August 22, 2010

Website copywriting is so important these days especially good written content. Your website may not be performing well despite having the best web design layout and highest visual appeal? Are you wondering about the under performance of your site and not attracting enough visitors? One of the main reasons why your website could be under performing is that it might not be copy written well enough in order to sell itself to both your customers and to the search engines. It is not enough to have a graphically appealing website, but it is equally important to have convincing content in your site. Perhaps you want to talk to an expert right away? Look no further and contact us at http://www.lethalmarketing.co.uk/services/web-design-agency-manchester

Website copywriting is highly crucial for any site’s successful performance. It is your website’s copy that has to convince your site visitors about the quality of the products or services that you are selling. Your content should instill trust in your customers. Added to that, your website content has also another important role of achieving good results with search engine ranking. Search engines love fresh and original content with good keyword density. One of the factors that determine the relevance of your website for a particular keyword search is your website content. Not every website owner understands the importance of copywriting for their website.

You too should not commit the same mistake. The next time when you are getting your website content ready, make sure that you look at the following factors:

Your website content should be highly focused. Each page should have unique content that will tell your website visitors very clearly what they can get from that particular page. Each page should have a specific goal and the copywriting should prompt the visitors to move towards that goal. Your website content should be highly succinct in nature because internet users are always impatient. They should find what they want in just a single glance. You should present the information in a striking way whereby your website visitors will get what they want quickly. Copywriting presented in bulleted form has high impact on visitors than when presented in huge chunks of text.

Besides that, you should make sure that your website content is also keyword rich. Your website copy writing should target 4 to 5 keywords per page. This will boost your ranking in the search engines for those keywords. However, you should make sure that your website copy does not lose its readability for complying with keyword density requirements. The keywords should not look artificially inserted into the text because this will affect the quality of the text which in turn will irritate the visitors. Your website content should be well balanced so that you will be able to get the best conversion rates from your visitors. You should also work with copy writing companies with a good SEO background as they will have clear understanding of the latest search engine requirements and integrate these into their copywriting for the best search engine performance.

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The Importance Of Including Your Website As Part Of Your Brand Promotion Strategy

January 20, 2010

Every business owner should consider having a powerful website as part of his or her brand promotion strategy. Today you cannot think of running a successful business without having a website. Gone are the days whereby people flipped their phone books to identify a service provider. Whether it is a B2B or B2C products and services the first thing people do to find out about the products and the services they need is to go online. Making an online search is far easier than flipping through the bulky phone books or searching through a business directory. If at all you are serious about your brand name promotion, you must know to make yourself where people are looking for your products and services. As of today world wide web is one sure place that people search for the services they need. Read more →

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