“The commonest mistake in history is underestimating your opponent; it happens at the poker table all the time” ~ David Shoup
Lethal Marketing is a UK based market research agency and our team of qualified market research consultants have worked on numerous projects from pharmaceutical right through to retail and FMCG. We create and fulfill business to business (B2B) market research surveys together with compiling and conducting consumer market research studies. Client’s can sometimes be unaware of changes which are happening within their operating markets and more importantly how those markets and customers have evolved and changed along the way. We at Lethal take the complexity out of this subject and address the underlying challenges which are currently facing the business. Through insightful market research surveys and online market research techniques we are then able to advise our clients to adapt, change and develop to meet their ever changing customer needs. We can also help clients to understand their customers and markets, by profiling their competitors, identifying threats, and minimising business risks. Knowledge and understanding of existing customers and potential prospects is vital to the success of any organisation. At Lethal we help our clients to clearly identify.
- Customers needs and requirements
- How closely those needs and requirements are being met by the organisation
- What is important, and what is not important to the customer
- How the customer perceives the organisation
- Which areas to focus on in order to bring alignment between the customer and the organisation
- A totally tailored market research service that measures current performance and achieve long term business goals
As part of our telemarketing services we can offer business to business (B2B), and business to consumer (B2C) surveys for both the private and public sector. We can offer a range of services that embraces both quantitative and qualitative research, and all of our work is carried out in accordance with the Market Research Society (MRS) code of conduct.
Our services include:
- Survey Design and Development
- Customer Satisfaction Surveys
- In-depth Market Research Surveys
- Staff Surveys
We use a range of media appropriate to the project requirements, including telephone, email, post, SMS and Fax. Telephone interviews can be captured using Computer Assisted Telephone Interviewing (CATI) where the answers are keyed in by the interviewer during the survey. This ensures that the responses are captured as accurately as possible, and also allows complex question routing (branching), error checking and validation to be done automatically.
Why not unleash your companies true growth potential by calling our specialist market research consultants or by emailing us at info@lethalmarketing.co.uk


