Our Web Marketing Agency Drives Success for a National Training Group
Company Overview
A national specialist NVQ security training provider providing its services throughout the UK together with importing and exporting personal safety products.
Our Mission
Our mission was to develop a structured and systematic approach to the business’s overall marketing activities backed by the development of a comprehensive marketing plan.
What We Did
We conducted pre-test product marketing and research exercises with potential consumers to assess product awareness levels, price sensitivity, customer attitudes and perceptions together with identifying the triggers for or against purchasing the company’s personal safety products. We also comprehensively segmented the clients’ market into specific target areas and put in place a tailored strategic marketing and communications plan for each sector. A comprehensive review was also undertaken in order to establish a quality network of suitable distributors together with compiling the terms and arrangements of each distributors agreement. A full media review was also undertaken with regards to advertising in the national press and suitable magazine media, together with assessing coupon response, telephone online ordering and credit / debit card facilities. A new website was also written and developed together with a secure online shopping cart. We also successfully launched the clients’ products throughout the UK via news media, key distributors and E-commerce facilities.
Mission Accomplished
The company has gone from strength to strength and is now a dominant market player within the training and personal safety market sectors. Our strategic consumer marketing research and fully integrated marketing strategy has enabled the business to capitalise on market share, leverage the brand against its competitors and more importantly maximise online growth potential.
Another mission accomplished by Lethal Marketing and our team of crack marketing and SEO agents.
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Why not unleash your business potential by calling our creative team on +44 (0)845 408 5488 or email us at info@lethalmarketing.co.uk
