SME company providing specialist NVQ security training throughout the UK, together with importing and exporting personal safety products. Turnover £4m. Developed a structured and systematic approach to marketing within the business backed by a targeted and driven marketing campaign. Carried out pre-test product marketing exercises with potential consumers to assess awareness levels, price sensitivity, customer attitudes and perceptions together with identifying the triggers for or against purchasing the products. We comprehensively segmented the clients’ market into specific target areas and put in place a tailored strategic marketing and communications plan for each sector. A comprehensive review was also undertaken in order to establish a quality network of suitable distributors together with compiling the terms and arrangements of each distributors agreement. A full media review was also undertaken with regards to advertising in the national press and suitable magazine media, together with assessing coupon response, telephone online ordering and credit / debit card facilities. A new website was also written and developed together with a secure online shopping cart. Successfully launched the clients’ products throughout the UK via news media, key distributors and E-commerce facilities.
Other Case Studies:
- Commercial Cleaning
- Construction
- Drinks Manufacturer
- Engineering
- Fast Moving Consumer Goods (FMCG)
- Granite Importer & Kitchen Manufacturer
- Healthcare
- Information Technology
- Pharmaceutical
- Recruitment
- Retail
- Timber Manufacturer
- Wheel Manufacturer
Why not unleash your business potential by calling our creative team on +44 (0)845 408 5488 or email us at info@lethalmarketing.co.uk
