Large manufacturer and wholesaler of various medical and antiseptic wet wipe products distributing to pharmacies and retailers throughout the UK. Competitor brands include Huggies, Johnsons & Pampers. Turnover £12m. Conducted research into the client market which consisted of primary telephone and desktop research with existing and potential new customers. Obtained key competitor information such as strengths, weaknesses, pricing and brand positioning which assisted in determining the companys’ future business development strategy. Our research included identifying key customers and alternative routes to sell products within the market, together with the names of buyers and key decision makers. After reviewing our findings the company immediately drew up a new marketing and business development strategy. “Over the counter” sales growth was improved by 24% whilst at the same time market share steadily increased at the expense of the competition.
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