Large company manufacturing and distributing very established soft drinks/ brands throughout the UK, Europe and Internationally. Turnover £33m. Project over 4 months. Reviewed rationale behind the clients’ current strategic objectives, risk management, marketing, brand proposition, communications, sales leverage, piggy backing, sponsorship, operations and finance. Then created a new business strategy & mission statement to infiltrate new markets for new branded products currently being developed. Reviewing and improving existing marketing strategy and sales performance. Meeting operational marketing budgets and maximising leverage against the competition. Re-invigorated the clients brand and positioned the client as a niche and serious market player. Identified new markets and sales opportunities from which the client could obtain growth from.
Other Case Studies:
- Commercial Cleaning
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- Fast Moving Consumer Goods (FMCG)
- Granite Importer & Kitchen Manufacturer
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- Information Technology
- Pharmaceutical
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- Retail
- Timber Manufacturer
- Training Security & Safety
- Wheel Manufacturer
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