SME company importing and distributing specialist Pirelli waterproofing and sealant materials throughout the UK. Turnover £5m. Principally supplying the construction industry, PFI’s, Schools, Hospitals and City Councils. Undertook a comprehensive market research programme within the construction market to identify and target potential key customers. Identified the most profitable sectors to initially target in order to drive the business forward and sell large volumes of materials. Developed a new brand and niche marketing brochures. Won new business from two major sales accounts operating in the PFI sector each worth £250,000. Implemented a successful key account management system which resulted in winning two further sales accounts within the Architectural sector each worth £110,000.
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