Whether using Google, Yahoo, MSN or Bing web users just love to search and find information. They may be searching to find a new job, a new car or even trying to find their ultimate soulmate. Whether we like it or not the number of searches by web users trying to find information is growing at dramatic rates and billions of searches are made each day by avid users seeking to fulfil their information requirements. The use of keywords or keyphrases (combining several keywords i.e. “search engine optimisation Manchester” or “seo company Manchester”) within your website certainly helps the search engines and web users find exactly what they want.

So when choosing your most suitable keyphrases (anything from 5 up to 14) that you will utilise for your website you should bear in mind the adage “less is more”. On the other hand it is also not good practice to optimise your website with just one popular keyphrase as you could be reducing your search engine results, or worse if you are a new site restricting your websites visibility in Google search results. It is always best to have some traffic to your website as opposed to having none. Remember search engines don’t like to see people manipulating the content of their websites in order to rank higher they like to see natural organic growth and lots of keyphrase patterns.

One of the keys to successful search engine optimisation is to optimise each of your website pages for a relevant keyphrase pattern. For instance if I wanted to rank highly for “seo” or “search engine optimisation” both of which are highly competitive keyphrases and generate a serious amount of website traffic then I might combine these two phrases into “seo agency Manchester”. I could also utilise other keyphrases such as “google search engine optimisation” & or “seo services manchester” and so on. Each of these phrases will bring unique and different visitors to my website and eliminate any possibilities of being penalised for “spamming” by the search engines. When considering your keyword / phrases it will also be useful for you to consider what you think your “ideal customer” would be searching for when looking to purchase your product/services. Also using Google Analytics and Webmaster tools will certainly help you when deciding on which keyphrases to put within your website. Google Webmaster tools will provide insight into the numbers of competitors and monthly searches conducted for your chosen keyphrase so you can be assured of making the right decision.

It is also important to utilise a combination of your chosen keywords in some form within the description & title/meta tags to give more prominence to your website. Together with utilising a pattern of these keywords within the body text of the website page, any anchor text and internal linking structures. Each page of your website should be well written with plenty of useful information to read regarding the subject in question. In many instances this will ensure that you get a good ranking for some of the keywords you choose and that this ranking will bring numerous visitors to your website.

Keyphrase patterning should not only take place on-page (on your website) but off-page too. Primarily you should ensure that within the anchor text of any backlinks that point to your website that they contain a random mix of your chosen keyphrases i.e. “digital seo agency”, “seo services manchester” etc. This will further ensure to the search engines that a natural and organic approach has been taken towards your websites search engine optimisation.

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In general search ranking factors are tweaked continually but every now and again something more interesting happens like Google introducing “Panda”.  The implications of Panda being rolled out by Google has caused some web based technology sites to see their rankings drop.  Many people in the search engine market have voiced their thoughts that Google puts too much emphasis on backlinks to the cost of high quality content.  We believe that the new Panda update seems to be an attempt to redress this balance.  Indeed there are a vast majority of technical companies that rely on certain keywords within their website being on page 1 and ensuring that these keywords draw large volumes of Google traffic.  So to find out that Panda has demoted some sites for certain keywords to pages 3 and beyond has certainly has left some companies with a bitter taste in the mouth.  Companies, which have been demoted, are the ones, which scrape content from others and as such sites such as airfairesflights and hotfrog have taken a hit. Other web platforms such as voucher sites have also been hit hard.  On the other hand websites such as ebay and the national lottery where users spend a long time reading pages have actually benefited from Pandas launch.

So you might well be asking yourself … what is good content all about? While there are many possible answers, we believe it’s all about ‘page view duration’ and that this is now a critical factor for Google. We believe that content is now more important than hypothetical keyword density or similar on page factors. Also sites with duplicate content will also suffer and so if you want decent rankings then it’s important to produce good quality, literate copy.  Focus your website copy on selling to customers as opposed to writing for search engines.  Make your copy witty and interesting in order to entice your audience to stay on the site and read its content for longer.

You might also be asking yourself… what about backlinks then?  Well our opinion on this is that it has always been important to obtain multiple back links from a diverse range of sources i.e. article sites, social media sites, directories, classifieds etc so its important to keep up this good work. Don’t worry either if your links are from some websites which have a “no follow” attributable to them like YouTube because the theory now is that Google could now count that link.

Also activity on social media sites such as Facebook and Twitter almost certainly appear to be favored by Bing and Google, specifically “shares” on Facebook are just as important,  as is links to your site from your fans/friends walls.

Another key ranking tool is Googles +1 button (the equivalent to facebook “likes”), which is shorthand for “this is pretty cool” or “you should check this out” which will soon be affecting SERPS (Search Engine Results Page)

But the +1 button isn’t just for search results as Google is working on a +1 button that you can put on your web pages too, making it easy for people to recommend your content on Google search.

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Webmasters always find it difficult to decide on the budget for their PPC campaigns and search engine optimization. It is important to take a balanced approach so that you get the best of both worlds. PPC campaigns will help you get immediate traffic to your website but the problem here is that if you rely just on paid traffic, you will end up depleting all your budget on your PPC campaigns. This will affect your profit levels very badly.
SEO or search engine optimization will help you get organic traffic to your website. It is important to increase your organic traffic to your website. Driving organic traffic is the long term solution to all your website traffic generation needs. You will be able to drive more targeted traffic to your website by optimizing your website for the right set of keywords. Though this may take a considerable amount of time and efforts to implement SEO, it is worth taking the trouble. You just need to invest once initially and after that you will have to just incur minimal expenses on ongoing maintenance.
You can always supplement your traffic level with paid traffic after implementing SEO for your website. You can use PPC traffic during special seasons such as holiday seasons and other shopping seasons based on the nature of the products and services you have for sale.
It is always helpful to hire a professional search engine marketing company that takes care of both PPC needs of your website and your SEO needs so that your service provider will be able to take a strategic approach and know what exactly has been done in terms of SEO and where your website needs support. It will take a considerable amount of time to get to the top of the search results for keywords that have very high competition. You can use PPC to drive traffic to your website for such keywords as you are still waiting for your SEO efforts to produce the desired results.
Choose a dependable SEO company to take care of your SEO needs and your PPC needs. Experience of your SEO or search engine marketing company is vital here. Time your campaigns carefully so that you get the best value for your money. It is best not to take one or the other approach to your online marketing efforts. An Holistic approach always pays the best results.
As your SEO efforts start bearing results, you can gradually reduce your PPC spending. You can revisit your PPC budget in times of special seasons. If you have a brand new website, then you may have to depend heavily on paid traffic initially. You will have to however take ongoing efforts to drive traffic to your website. It is very important that you take your SEO efforts fast and drive organic traffic to your website. In case your SEO efforts fail to produce the desired results as fast as you desire, you can augment your SEO efforts with PPC.

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Today every webmaster and every business owner is desperate to get their website listed with in the top ten positions on the search results pages of the top search engines. As heavy competition prevails in every niche, it is not that easy for a newly launched website to get listed in the top 10 positions of the search results. It will take a considerable amount of effort and time. Meanwhile webmasters and business owners get impatient and start looking for alternatives to get to the top of the search results. In their enthusiasm turned desperation, they at times do not mind even to use black hat SEO tactics to drive traffic to their websites.
One of the factors that you should remember about black hat search engine optimisation is that such tactics will promise you quick results and they may even produce temporarily produce some good results or drive good traffic to your website. On the long run, however it is not safe to use such strategies. Search engines do not like any website manipulating the search results. They have very strict penalties against those that seek recourse to illegitimate or unapproved search engine optimisation strategies.

If you get your website black listed right at the beginning, then you will have to work ten times harder to clear your website’s online reputation. Black listed websites cannot rank well in the search engines, as search engines will not promote your website in the search results page. Search engines always look for fair play. So keep to white hat search engine optimisation strategies and you will certainly be able to achieve your SEO goals.

When it comes to SEO, you should learn to accept the fact that the results are slow to come by. It requires a lot of hard work and patience but if you take the right path, you will sooner or later be able to get good rankings for your website. On the other hand, if you use black hat SEO, your own efforts will work against your goals.

At times, you may want to keep things straight and stick to white hat SEO but the service provider you choose may not be a reliable company and in an effort to produce the promised results, they may seek to unapproved search engine results. Though the mistake here is not on your part, search engines will ultimately penalize your website and your SEO service provider will go scot-free.
It is your responsibility therefore to choose your search engine optimisation company or your online marketing company. That’s where Lethal comes in… if you need further advice on compiling your SEO strategy then contact us at http://www.lethalmarketing.co.uk/services/seo-manchester. You need to carefully review their reputation and their portfolio so that you can understand their capabilities as well as confirm their credibility. If you overlook things here, you are very likely to subject your website to unnecessary risks. This is an area that you can never afford to take risks. So if you are a serious webmaster, then you will spend enough time to choose the right service providers

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Before we begin there are a number of (free) tools we must install before we can start performing comprehensive audits on websites.  However, if you just want straight forward non complicated advice from an SEO specialist then contact us at www.lethalmarketing.co.uk/services/seo-manchester

Both are plugins for the Firefox web browser by Mozilla.
(Available at www.mozilla.com/firefox/)

• The first tool is ‘SEO for Firefox’, by SEOBook.com (Available at http://tools.seobook.com/firefox/seo-for-firefox.html)

• The second tool is ‘SEO Quake for Firefox’ by seoquake.com (Available at http://www.seoquake.com)

These tools attach on to the Firefox web browser and allow you to perform an analysis of a website on the spot, as you browse the internet.

To use the SEO for Firefox tool, browse the internet as usual until you find a website you would like to review. Then Locate you SEO for Firefox plugin (typically under the ‘Tools’ drop down menu on the Firefox browser.

You can then run two reports on this webpage, the ‘Lookup Tool’ and the ‘SEO XRay’.

Lookup Tool (Within SEO For Firefox)

To run the Lookup Tool, enter the exact web address of the page / website you wish to analyse.

Press ‘Go’ and a report is produced on the web pages relevant SEO information. [...]

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When you are planning to launch a website for your business, you must choose your web design company very carefully. There are many factors involved in gaining online success. It is not enough just to have a graphically rich website; your website will be useful only when your website drives traffic. You may fail to get the desired traffic despite spending hundreds of pounds on your website. Today the internet is flood with websites from all sorts of niches and within each niche there are thousands of websites. All these websites try to secure their place in the search engine results page therefore, there is a huge competition in the industry.  However, if you require real results right now then contact www.lethalmarketing.co.uk/services/seo-manchester [...]

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One of the fastest ways of driving traffic to your website is through PPC or Pay Per Click campaigns. Pay per click campaigns are ideal for new websites as well as for well established websites. Driving organic traffic to a website will take a considerable amount of time and meanwhile you should start thinking about alternative traffic generation strategies. Pay per click campaigns have always proven to be one of the most cost effective paid traffic generation methods. However, not every PPC campaign is equally successful. You will be able to get the maximum out of your pay per click campaigns only when they are set up well and so its probably best to contact www.lethalmarketing.co.uk/services/pay-per-click-agency to ensure successful campaigns. [...]

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Below are some useful tools (all FREE) which can help you research what your customers are searching for, right now. For real results right now you can contact www.lethalmarketing.co.uk/services/pay-per-click-agency and watch sales fly.  You can also access trends, and see what are the latest ‘breakout’ searches.

Search Based Keyword Tool
http://www.google.com/sktool

A great research tool, simply enter your website URL and this tool will extract all the keywords from your website and give you the keywords relating to the pages within your website. It also provides monthly search volumes, how competitive those keywords are and also a suggested bid tool. This is useful (Especially before undertaking a Pay Per Click campaign) to ensure your website is optimised for the keywords you are going to be bidding on. This tool can also give you keyword ideas which you may not have thought of, and a great tip is to enter competitors websites or industry website to gain further insight into search volumes and estimates on cost per click, which may help with all important budgeting for your next campaign. Don’t forget, any keywords you rule out as ‘too expensive’ can become a prime motivation to get on the first page of organic rankings, so write continuous and regular content featuring these keywords to increase your chances of featuring on the first page of Google. [...]

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Unlike selecting your other service providers such as your web design company or your web programming company, selecting your search engine optimisation company is not that easy. The nature of SEO industry is such that you cannot see tangible results as fast as you would like to see. Quantifying or measuring the success of your SEO efforts is also not that easy. All these make the entire selection process complicated. Here are few points that you need to take into consideration while selecting your search engine optimisation company.

One of the most important factors that should be taken into consideration is the overall experience of the company in providing SEO services. You cannot afford to entrust your website’s SEO to inexperienced companies and allow them to test their skills on your website. The SEO company that you choose should have sound knowledge about all the latest SEO strategies and should be capable of employing those strategies to your website optimisation.

Secondly, your SEO company should make reasonable promises. They should be capable of delivering on their promises. Anyone can promise to get your website #1 position in Google and other top search engines, but not all companies can actually achieve such results. Your SEO company should review your niche industry, competition level and the nature of the keywords before they make their promises. They should not give you false hope but to set realistic SEO goals that are achievable.

They should be straightforward and transparent in their approaches so that as a customer, you know how they are sending traffic to your website. There are so many unapproved methods used in the SEO industry by unscrupulous companies to drive traffic to their customers’ websites. But this will get you into trouble and it can even get your website banned. Your SEO company should use only white hat SEO strategies or approved SEO strategies so that you are safe.

Reputation of your SEO company is yet another factor to take into consideration because if they do not offer reliable SEO services, they would ruin their own reputation in the industry. So you must try to do your homework well before choosing your SEO company. Make a thorough online research using the name of your SEO company. If there were any foul plays in the past, it will certainly come to light.

Field specific SEO experience is certainly a plus. Your SEO company should understand your business model as well as your industry fully before they can start sending any traffic to your website through their SEO efforts. If they should have already worked in your industry, they will be able to get the desired results faster.

The next factor is the cost involved in hiring an SEO company. Every business has its own budget constrictions. Therefore, you must find SEO solutions that fit within your budget. The SEO services offered by your SEO company should be competitively priced.

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