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Google Attempts Off-line Tracking by Purchasing Data of Mastercard Users

Google is doing all it can to bring together the data relating to online marketing and sales on the high street. Recently, Google has made changes to its shopping ads, where it makes it possible for advertisers to enhance ad's based on visits made to Bricks-and-mortar stores. How this works is still a slight mystery…
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The Mobile World Will Drive Video Advertising

In 2018 alone, it is believed that advertisers will spend around £23 billion on online video. The majority of this will be spent by social media platforms even though video placements carry an everyday risk in relation to the safety of a brand. It is believed that 10% of placements come with a negative adjacency…
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Content Marketing Leads to 82% of Consumers Making a Purchase

82% of people make a purchase after reading content Content marketing can often be left behind. It takes time, it takes skill and it does not offer the instant results that other marketing strategies offer. However, it has been found that 82% of people have admitted to making a purchase because of reading specific content.…
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Stealthy Marketing Tactics To Make You Read Emails

Brands are adopting stealthy email marketing tactics to make you read their emails Millions of people around the world receive a deluge of emails on a daily basis from businesses and brands. They are all offering us something unique and special but many people simply hit the delete button and send the emails into the…
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