Email marketing which used to be one of the foremost marketing strategies is becoming less popular in many niche industries because of the poor results they produce. Many people not only fail to get good results out of email marketing but they also end up tarnishing their hard earned reputation. If this sounds like your story, don’t worry you can now once again start launching successful email campaigns with the powerful tips that you will find here.
The first and the most important factor that you should take into consideration with regard to your email campaign is the awareness of local spam law. Each country has its own spam law and before launching your email campaign you must make sure you have access to the local spam law or of the market that you are targeting. If you comply with such laws the number of emails that hit the junk email folder can be minimized. Your email campaign will have higher click through rate. Many times, companies just launch their email campaigns without taking into consideration regulations specified by local authorities on email marketing.
The second important secret that you should know is that the time or the day on which your emails reach your target audience is very important. This varies from one industry to another. For example for travel industry, email campaigns that promote air tickets and other travel packages have proven to be highly successful when the emails are timed to reach their customers during mid-week. The rationale behind this timing is that people who are looking for travel deals search for best deals during weekends and they tend to make their decision by the middle of the week. So when your mail reaches them with the best offers you have for them, there are more likely to go with your deals. You need to identify the most suitable timing for your niche industry.
Thirdly, you must always include an action item to your email campaigns. Even if you are sharing some corporate news with your customers, you need to make sure that your emails are not merely informational mails but have some marketing value in them. Provide them with multiple contact options and double check the contact details for their accuracy.
Fourthly, you should keep your emails short and crispy. This also applies to the size of the emails. No one will like to download a 1 MB marketing mail laden with heavy graphics. The file size of your email should be as small as possible.
Of course the subject line is the attention grabber. Make sure that your subject line avoids all stop words or words that will trigger spam filter. Even your email content should avoid such words.
Proof read your emails several times before it is distributed. Try to send it to your self or a select group before it is mass distributed. This will help you identify mistakes that are missed out proof reading.
Lethal Marketing Blog
March 9, 2010
Email Marketing Secrets Unveiled
February 26, 2010
Setting up Successful Pay Per Click Campaigns
One of the fastest ways of driving traffic to your website is through PPC or Pay Per Click campaigns. Pay per click campaigns are ideal for new websites as well as for well established websites. Driving organic traffic to a website will take a considerable amount of time and meanwhile you should start thinking about alternative traffic generation strategies. Pay per click campaigns have always proven to be one of the most cost effective paid traffic generation methods. However, not every PPC campaign is equally successful. You will be able to get the maximum out of your pay per click campaigns only when it is set up well.
First you need to identify the right keywords for your pay per click campaigns. Keywords are important not only for search engine optimization efforts, they are equally important for the success of pay per click campaigns. Secondly, you need to come up with effective ad text that will attract targeted traffic to your website. If the ads do not get targeted traffic, you are likely to lose a lot of money. you will be paying for each click and only when the conversion rate is high, you will be able to see good ROI on your PPC spending. Though you go for PPC campaigns, you should also make search engine optimization efforts for your website. Your pay per click campaigns and your search engine optimization should go hand in hand.
It will workout better if you hire the same company for handling your website’s search engine optimization and pay per click campaigns. Many website owners think that they can manage their own pay per click campaigns. If you have the required time and expertise, you can certainly handle it by yourself however, pay per click campaign management is not as simple as you think. You need to try various ad titles, various formats of ad text, etc., before you can settle on the successful campaign. Moreover, you cannot set up your campaign once and forget, it requires regular follow up on the performance of your PPC campaigns. Many website owners who setout to manage their PPC campaigns do well in the beginning but as the time goes, they find pay per click campaign management difficult as they do not get enough time to follow with their campaign regularly. This leads to problems in the success rate of the campaigns. So it works out best if you hire a PPC management company preferably your search engine optimization company.
Once your PPC campaigns starts attracting the right visitors, your ad spending will bear better results. So the success of your pay per click campaigns depend on the quality of the visitors you get.
February 21, 2010
Tips on Pay Per Click
Below are some useful tools (all FREE) which can help you research what your customers are searching for, right now. You can access trends, and see what are the latest ‘breakout’ searches.
Search Based Keyword Tool
http://www.google.com/sktool
A great research tool, simply enter your website URL and this tool will extract all the keywords from your website and give you the keywords relating to the pages within your website. It also provides monthly search volumes, how competitive those keywords are and also a suggested bid tool. This is useful (Especially before undertaking a Pay Per Click campaign) to ensure your website is optimised for the keywords you are going to be bidding on. This tool can also give you keyword ideas which you may not have thought of, and a great tip is to enter competitors websites or industry website to gain further insight into search volumes and estimates on cost per click, which may help with all important budgeting for your next campaign. Don’t forget, any keywords you rule out as ‘too expensive’ can become a prime motivation to get on the first page of organic rankings, so write continuous and regular content featuring these keywords to increase your chances of featuring on the first page of Google.
Google Local Business Centre
www.google.co.uk/local/add
Another way to get to the top of Google is through the Local Business Centre. By submitting your business details and address, you will be indexed into Googles local business directory.
A great example of this is when searching for the term ‘cafe london’. Instantly at the top of Google are 7 cafes, which are organic links (not paid for).
Your business can be submitted to Google maps through the local business centre.The more information you can provide, the more likely you are to rank higher and make the top 7 local business centre results.
Webmaster Tools
https://www.google.com/webmasters/tools/
Google’s webmaster tools allow you to see all the information Google has on your site. Key features include a breakdown of ‘top search queries’ which, like Google Analytics, show you the keywords users have entered to view your site. It also shows you the position you rank for each keyword, so you can see if you are on that crucial first page in Google’s results for your terms. Not only that but it also shows you links to your site, so you can see just how far your content is spreading or if you have set up affiliate, understand exactly how they are linking back to your site.
February 20, 2010
Aspects of Effective Email Marketing Campaigns
With the advent of the internet, email marketing has become one of the most dependable marketing strategies for many businesses. Almost all businesses can make effective use of email marketing campaigns. However, you need to be cautious while setting up an email marketing campaign. You can make or break your brand reputation through email marketing campaigns.
Effective email marketing campaigns include the following aspects. The first and the most important part of email marketing campaigns is to find the right marketing list or distribution list. Without the right email marketing list, you cannot expect to run a successful Marketing Campaign. There are different ways of building your distribution lists. You can either build your own list or you can buy your list from a reliable company. Never buy your list from dubious sources as your leads may not be qualified. You will end up with outdated information and dummy entries in the list. If you do not have the right list, all your efforts will just be a waste of time and money.
The second aspect is coming up with the right marketing message. You need to be simple and straightforward with your message. Your marketing copy should have a definitive call for action. You must make sure that your email subject line and the message do not trigger the spam filters.
The third aspect of effective email marketing campaign to boost your brand image is finding the right service provider to distribute your emails. You need to have a reliable system that you can count on.
It is not enough to just send out your mails, you need to have a tracking system that you can use to check the response rate. Only based on the response rate will you be able to follow up with your leads. You should be able to categorize the responses you get into various levels of importance because not all enquiries will exhibit the same level of interest. This is one of the crucial aspects of email marketing campaigns. If you do not categorize the enquiries, you may end up wasting your time on less prospective leads. Here you need to have a lot of experience to categorize the responses accurately.
You need to have a very clear marketing plan for your email marketing campaign. Off-hand messages in email marketing campaigns will lead to failure of the campaign besides ruining the reputation of the brand, products or services the campaign is trying to promote. Never entrust your email marketing campaigns to amateur and inexperienced companies as you will be ruining your reputation.
Another factor that you should take into consideration for a successful email marketing campaign is the timing. You should know when to send out your messages. Timing of your email campaigns is highly crucial. Even the hour at which your emails will reach your target customers should be planned. The timing of your email campaigns should be decided carefully based on your niche industry.
January 27, 2010
How to Create A Successful Webdesign
http://www.squidoo.com/web-design-templates
Lethal Marketing Web design templates. Lethal Marketing is a sophisticated and creative company consisting of a dynamic team of energetic, successful and results focused professionals. We are passionate about using our sales and marketing expertise to help our clients grow their business by providing innovative ideas and deliverable solutions.
We offer a complete and comprehensive web design service to our clients’ which includes initially defining & reviewing the clients intended business e-strategy which encompasses both client and user needs. We also offer creative copywriting, with refreshing and appealing designs that provide an enjoyable customer experience whilst maximising effective search engine optimisation to improve sales opportunities. We can also help devise a clients’ Internet Strategy such as SEO (search engine optimisation), PPC (pay per click) and google analytics…..
January 20, 2010
The Importance Of Including Your Website As Part Of Your Brand Promotion Strategy
Every business owner should consider having a powerful website as part of his or her brand promotion strategy. Today you cannot think of running a successful business without having a website. Gone are the days whereby people flipped their phone books to identify a service provider. Whether it is a B2B or B2C products and services the first thing people do to find out about the products and the services they need is to go online. Making an online search is far easier than flipping through the bulky phone books or searching through a business directory. If at all you are serious about your brand name promotion, you must know to make yourself where people are looking for your products and services. As of today world wide web is one sure place that people search for the services they need.
Ensuring strong online presence therefore should be on the top of your list of marketing strategies. Online branding strategies have far reaching effect than the other forms of marketing strategies. You must therefore get professional help on your web design strategy and copywriting. Your website and your website copy will have to impress your target audience and draw them to your products and services.
You need to hire an experienced online marketing and web design company that is capable of understanding your business model and developing a stunning website that will help you improve your brand name recognition. When we talk of online brand promotion efforts, there are two major aspects involved. The first aspect is having a professionally designed website and website copy. The secondly aspect is having good search engine ranking or good online visibility. Having an expensive website without good online visibility is not going to do any good to your business. Professionally designed website and good search engine ranking are therefore two sides of the same coin.
However when you manage to find a good brand development agency, you will be able to face the challenges involved in online brand name promotion more comfortably. When it comes to online website promotion and brand name promotion, one cannot have a general strategy that can be applied for websites in all niches successfully. Each niche industry is unique and their customer preferences and search trends vary. Therefore it is very important to come up with promotional strategies that are specific to your industry. One of the reasons why you need to approach an experienced brand development agency is because without experience, it is not possible to come up with customized and effective online brand development solutions.
There is yet another aspect that needs to be taken considered with regard to online branding and website promotion is the cost involved in promoting your website online. You need to identify cost-effective solutions to keep your overall marketing budget under control.
January 17, 2010
Licensed To Help You Grow £499
Licensed to help you grow your business in Wales
“As part of our hands on and interactive day course we look at the key issues surrounding sales and marketing performance within small businesses and start-ups.”
Letʼs Grow Together!
Sales & Marketing Workshops £499 + VAT
Chester, Manchester & Wrexham
Delegates will have the opportunity to dissect their business and analyse how effective their current sales and marketing processes are; and more importantly how to put in new structures to maximise growth and win new customers.
Together through our workshops we will diagnose the skill requirements of your management team and help you tailor bespoke business plans to help your business improve and grow.
Recognising that every business is unique, the service is flexible and tailored to meet your individual needs, helping you and your team to focus on improving your approach to all areas of your business.
After attending the workshop we will visit delegates on two occasions in order to help implement what was learnt at the workshop, catapulting marketing initiatives and maximising sales opportunities.
Learn To Improve:
- Cross-Sell & Up-Sell to existing customers
- Improve Customer Relations
- Deliver Long Term Profits
- Business Growth
- Sales Strategy
- Marketing Techniques
Sound Good? Hereʼs the best part…
Up to £3,500+ funding is available for individuals who wish to maximise business growth opportunities by receiving ongoing sales & marketing training, mentoring and support in your own workplace.
Courses are running regularly throughout 2010 so call us today in order to reserve your place on 0845 408 5488 or email us at info@lethalmarketing.co.uk for more information.
Licensed To Help You Grow £199
DO YOU NEED TO FIND NEW CUSTOMERS?
Sales & Marketing Workshops £199 + VAT
Chester, Manchester & Wrexham
In tough times when companies have to squeeze every penny, companies either sink or swim. You have to be dynamic and reactive to survive in a downturn, hunting for new and better ways to communicate with potential customers and secure future business. Whether you want to grow market share, develop a new business strategy or simply revitalise your brand, Lethal Marketing can help give your marketing some bite!
We understand finding capital to invest in marketing can be difficult, however we thought we’d let you know there is up to £1,500 funding immediately available to you & free to help you improve your marketing and drive sales growth. We’ll even arrange for one of our friendly sales & marketing experts to come and speak with you, don’t worry, we don’t bite!
Learn To Improve:
- Cross-Sell & Up-Sell to existing customers
- Improve Customer Relations
- Deliver Long Term Profits
- Business Growth
- Sales Strategy
- Marketing Techniques
Courses are running regularly throughout 2010 so call us today in order to reserveyour place on 0845 408 5488 or email us at info@lethalmarketing.co.uk for more information.
Launch of New Packaging Design
Lethal Marketing is proud to announce that it has successfully designed and developed several new items of packaging & branding for an internationally renowned pharmaceutical company Crosscare (which is part of the Crosscare Vetpharm Group) who manufacture and distribute worldwide consumer healthcare products. The new branding and packaging designs were successfully launched into Boots and other major UK retail outlets. In deed one product which has been developed by the company has seen a major breakthrough for babies suffering with infant colic disorder. This baby healthcare product is now being sold throughout the World and is currently manufactured and distributed from UK.
Bimeda Holdings – New International Website
Lethal Marketing won the prestigious account to design and develop a new worldwide website for an internationally renowned Veterinarian manufacturing company – Bimeda Holdings, a division of the Crosscare Vetpharm Group. The company manufacture veterinary pharmaceuticals for the animal health industry & farming industry and over the last decade they have expanded by tenfold,
Over a 120 products are manufactured alone in North America & Canada all to approved strict FDA standards. The Group also design develop and manufacture numerous other Veterinarian products across the world and have various manufacturing and distribution facilities situated in Canada, Mexico, Dublin and the UK. The Group sell their veterinarian products worldwide to over 75 countries across 5 continents. Want to know more, visit the website here: Bimeda
