Email marketing which used to be one of the foremost marketing strategies is becoming less popular in many niche industries because of the poor results they produce. Many people not only fail to get good results out of email marketing but they also end up tarnishing their hard earned reputation. If this sounds like your story, don’t worry you can now once again start launching successful email campaigns with the powerful tips that you will find here.
The first and the most important factor that you should take into consideration with regard to your email campaign is the awareness of local spam law. Each country has its own spam law and before launching your email campaign you must make sure you have access to the local spam law or of the market that you are targeting. If you comply with such laws the number of emails that hit the junk email folder can be minimized. Your email campaign will have higher click through rate. Many times, companies just launch their email campaigns without taking into consideration regulations specified by local authorities on email marketing.
The second important secret that you should know is that the time or the day on which your emails reach your target audience is very important. This varies from one industry to another. For example for travel industry, email campaigns that promote air tickets and other travel packages have proven to be highly successful when the emails are timed to reach their customers during mid-week. The rationale behind this timing is that people who are looking for travel deals search for best deals during weekends and they tend to make their decision by the middle of the week. So when your mail reaches them with the best offers you have for them, there are more likely to go with your deals. You need to identify the most suitable timing for your niche industry.
Thirdly, you must always include an action item to your email campaigns. Even if you are sharing some corporate news with your customers, you need to make sure that your emails are not merely informational mails but have some marketing value in them. Provide them with multiple contact options and double check the contact details for their accuracy.
Fourthly, you should keep your emails short and crispy. This also applies to the size of the emails. No one will like to download a 1 MB marketing mail laden with heavy graphics. The file size of your email should be as small as possible.
Of course the subject line is the attention grabber. Make sure that your subject line avoids all stop words or words that will trigger spam filter. Even your email content should avoid such words.
Proof read your emails several times before it is distributed. Try to send it to your self or a select group before it is mass distributed. This will help you identify mistakes that are missed out proof reading.
Good stuff. V helpful.